The Body Shop
The Body Shop is widely recognized for its commitment to ethical beauty, sustainability, and social activism. This project aimed to create a cohesive sustainability campaign that not only showcased these values but also inspired customers to engage with the brand’s initiatives.
Project Goals
Communicate the brand’s sustainability achievements in an engaging, accessible way, and reinforce its position as an ethical and eco-conscious beauty brand.
Solutions
Sustainability Report
Created a clean, simple layout paired with eye-catching photography.
Organized information for easy navigation and readability.
Applied custom infographics to communicate complex data clearly and engagingly.
Social Media Post Design
Designed impactful visuals that aligned with The Body Shop’s ethical and empowering brand values.
Wrote concise, meaningful copy to deliver the core campaign message effectively.
Selected imagery featuring women to reflect the brand’s commitment to supporting and empowering women worldwide.
Shopping Bag Design
Designed an eco-friendly shopping bag that maintained the brand’s aesthetic.
Integrated the sustainability campaign message, turning the bag into a mobile piece of brand storytelling.
Report / Social Media / Shopping Bag Design
