Liora - Concept Project, 2025

Rebranding project for Bliss Bridal, including a full brand strategy, visual identity, and a new brand name to align with its renewed positioning.

Bliss Bridal is a New Westminster–based consignment bridal boutique established 2011, offering a curated selection of gowns that blend affordability with individuality. The shop was reimagined to reflect modern values of warmth, authenticity, and emotional support for every bride’s journey.

Project Goals

To modernize the brand and elevate its elegance and approachability, aiming to attract brides seeking gowns that feel authentic to their individuality rather than simply following trends. The project also focused on increasing brand awareness and building a deeper emotional connection with a new generation of brides.

Target Audience

Brides aged 25–35 who want a gown that feels authentic and affordable, paired with a supportive, pressure-free boutique experience.

Marketing Channels

  • Instagram (awareness, inspiration)

  • Local ads: posters

  • Website redesign (information + conversion)

Creative Approach

  • Renamed the brand to better reflect its renewed positioning and values.

  • Designed a new logo, color palette, and typography system to express elegance and authenticity.

  • Created campaign visuals and website layouts that maintain consistency across print and digital platforms.

Outcome

Crafted a consistent, emotionally resonant brand identity designed to attract target audiences, build trust, and position Liora as a modern, inclusive alternative in the bridal industry.

Brand Concept / Logo

Lilac background with white scripted text 'Lil' and the word 'LIORA' below.
Comparison of two logos for bridal brands, 'Bliss' with a red flower, and 'Liora' with elegant script, accompanied by descriptive text about the brand's values.
A brand guideline page shows a stylized wordmark 'Liora' in lavender, with annotations about its symbolism: stars representing radiant light, a crown symbolizing support for brides, and an overall theme of beauty and confidence. The page includes des
Brand logo for Liora, featuring a stylized crown with the word 'Liora' in purple in three variations: primary, secondary, and brand icon.
A purple box with the word 'LIORA' in white text, and a white business card with purple text for Hannah Yates, a bridal stylist, displaying contact information and website on a matching purple background.
Set of purple and white stationery items including letters, envelopes, and business cards arranged on a lilac background. Also includes pink pencil and black binder clips.

Instagram Post / Poster

An iPhone screen displaying an Instagram post of a woman smiling in a white dress and veil with the caption "Wear your confidence." Next to it, a black-and-white Instagram post offering 30% off on a dress with the text "DM us, Get 30% off your dream
Three outdoor advertising posters on a display board surrounded by a green leafy background. The left poster features a woman in a wedding dress with her back to the window, with the text 'Wear your confidence because being yourself is beautiful.' Th

Website

A laptop on a purple surface displaying a webpage featuring a smiling woman in a wedding veil and dress, with a promotional message for a 30% discount on bookings.
Smartphone displaying a website for a bridal salon offering 30% off on wedding gowns with a smiling woman in a wedding dress behind a sheer veil.
Screenshots of a bridal boutique website with a lavender theme, featuring brides in wedding gowns, a donation for a discount, and a contact form.